Kassi Socha

Kassi Socha

Kassandra Socha is a senior director analyst for Gartner for Marketing Leaders based in Orange County, California. She is the KI leader for the Marketing Channels and Content key initiative.

She is responsible for delivering insights on strategic website redesigns, a topic spanning across all sectors. She also works with vendors and marketers to understand trends, pitfalls and best practices in mobile marketing, as the co-author of Gartner’s annual Mobile Marketing Guide.

Mrs. Socha’s practitioner experience stems from the retail industry. Prior to Gartner she spent 10 years in fashion and beauty, supporting digital commerce, marketing, and social for beloved brands such as Nordstrom and Drybar. She works closely with retail marketing leaders to uncover trends, specifically in eCommerce, digital marketing, emerging tech, organizational and consumer research.

Mrs. Socha’s greatest work is her three children who, along with her husband, keep her laughing, dancing, and caffeine addicted. Her most beloved title is Mom.
Marketing
Top Holiday Retail Trends for 2025: What Marketers Need to Know — and Do
October 13, 2025 at 9:20 am

As the holiday season approaches, retailers and marketers face a rapidly evolving landscape shaped by shifting consumer expectations, economic uncertainty, and digital transformation. Recent Gartner data reveals several key trends that will define the 2025 holiday retail environment. To succeed, retail CMOs and their teams must adapt their strategies to meet new consumer demands and…

Marketing
Top 3 Digital Marketing Trends in Retail for 2023
May 24, 2023 at 10:20 am

Consumer buyer trends have rapidly shifted due to macroeconomic pressures. Although inflation has been slowing over the last several months, consumer perceptions of high prices persist. Many carried the burden of the high cost of living wrought by inflation into their 2023 attitudes and behaviors. At the 2023 Gartner Marketing Symposium/Xpo, I discussed how marketing…

Mobile
3 Ways Retailers Can Drive Mobile App Engagement
October 18, 2022 at 9:30 am

Consumers expect more from the brands they choose to interact with, and retailers’ mobile apps aren't immune from this sentiment. Smartphones serve as the intermediary between brands and consumers, forming the connective tissue in complex customer journeys. As the amount of time people spend on mobile platforms continues to surge — especially as they steadily…