Karl Wirth

As they look to better connect with and serve their customers, today’s retail marketers find that personalization is a strategic imperative. According to Infosys, 59 percent of customers say that personalization influences their shopping decisions, and Forrester found that 77 percent of consumers have chosen, recommended or paid more for a brand that provides a…

In a world without personalization, all shoppers get the same digital experience regardless of who they are. Your most loyal customers are asked to sign up for your loyalty program even though they’ve already joined it. Customers who always buy premium products are shown recommendations for low-cost products because those items are popular with other…

When shoppers browse your website, do first-time visitors favoring a product category get served the same recommendations as repeat buyers? Do “millennial technophiles” get the same experience as “adventurous empty nesters” or “fashion-forward moms”? Retailers are increasingly answering “no” to these questions — and driving deeper customer engagement and more leads as a result. By…