Karen Wagner

Karen Wagner

Karen S. Wagner is a global account manager at ePost Global based in Los Angeles. She works with ecommerce and direct-to-consumer brands to support international expansion, specializing in cross-border shipping strategies and global parcel delivery.

Management, Operations & Fulfillment

How Viral TikTok Growth is Leaving DTC Brands Vulnerable to Costly Logistics Breakdowns

April 8, 2026 at 10:06 am

A brand posts a TikTok video about its new perfume and watches it take off overnight. Thousands of orders pour in and it looks like the breakthrough every founder works towards. Then the fulfillment team realizes there’s an issue. Orders are open to both domestic and international buyers, but shipping the product overseas will cost…