Kamal Tahir

With the big holiday season nearly behind us, there are several steps retailers should take to get a jump-start on the competition at keeping the holiday sales momentum going strong well into the new year. Get a better understanding of how new and prospective customers are interacting with your brand when they return or exchange items they received as gifts.

Is process friction impacting returns on your holiday marketing campaigns? Six simple steps can help address it quickly while working with your existing programs.