Julio Lopez

Julio Lopez

Julio Lopez is the director of client strategy, retail lead at Movable Ink, a platform that helps digital marketers create personalized visual experiences across email, web, and display.

How to Drive Value for Customers Without Getting Into a Discount Cycle

As Americans come out of lockdown and revenge spending continues to gain momentum, retailers are tasked with finding new ways to drive loyalty and increase customer engagement — ways that go beyond promotions and discounts. This is increasingly important for e-commerce operations. While we can expect that physical retail promotion cycles will increase as they…