Julian Baring

Julian Baring

Julian Baring is Adform’s SVP of Business Development. He is responsible for leading an international team supporting platform partners as well as important strategic partners globally. He also leads Retail Media engagements with global clients leveraging the Adform Flow platform for custom solutions. He started his career in agencies at BBDO and Saatchi & Saatchi before co-founding travel-site Weekends.com. He has more than 21 years of digital and technology industry operating experience across a variety of management roles including marketing, sales, corporate and business development, operations. Julian has previously held senior executive roles at Vodafone, Operative, Facilitate Digital and most recently Adslot. He has worked and lived across the UK, Europe, and Asia-Pacific. Julian has an MBA from Oxford University and studied his Bachelor of Arts at Brown University.
The Responsible Retailer’s Guide to Building a Walled Garden

Navigating the business, societal and technological upheavals of the past two years has been no easy task for retailers. But here’s the good news: The concurrent disruption across the digital marketing landscape in recent years has opened new opportunities for retailers — sustainable ones built on the strength of their customer relationships. The biggest opportunity…