Juliana Pereira

Juliana Pereira

Juliana Pereira is vice president of Global Marketing for Smartling, which provides global businesses with powerful tools to translate their content and products, with millions of words processed daily and monthly. She has nearly 15 years of experience in marketing for eCommerce, consumer software, and retail across a variety of industries: from non profit, music, and art to consumer electronics, tech, and fashion. Prior to Smartling, she was with Ralph Lauren, leading operations and analytics for the wholesale online strategy and marketing division.

The Future of Retail: Hyperpersonalization Via Localization

Technology has always given retail businesses an edge. Digital tools and innovative technologies have been driving business in the retail sector for decades, from point-of-purchase software and inventory systems to digitized product catalogs and robust e-commerce websites. By adopting cutting-edge technologies, retailers today are making their supply chains more efficient, and they can more easily…