Joshua Buxbaum

Joshua Buxbaum

Joshua Buxbaum is the Co-founder and Chief Growth Officer at WebPurify. With over 17 years of expertise in trust and safety, he fuels WebPurify’s hands-on approach to client relations with a strong commitment to customer satisfaction. He works closely with professionals across numerous industries, helping them maintain a stellar brand reputation and take responsibility for keeping kids safe online. Buxbaum graduated from The George Washington University with a degree in communications. He is a board member and active volunteer for United in Harmony, a nonprofit serving homeless children in Los Angeles.

Unmoderated Reviews: The Secret Killer to Consumer Trust and Experience

Authenticity is at the forefront of every consumer buying decision, thus making reviews a barometer for a product and a company’s trustworthiness. Forty-nine percent of consumers trust reviews as much as personal recommendations from friends and family members, creating a level of confidence with direct revenue implications. Marketers have made leaving product reviews extremely accessible to capitalize on their power, pulling from multiple…