Joshua Buxbaum

Joshua Buxbaum

Joshua Buxbaum is the Co-founder and Chief Growth Officer at WebPurify. With over 17 years of expertise in trust and safety, he fuels WebPurify’s hands-on approach to client relations with a strong commitment to customer satisfaction. He works closely with professionals across numerous industries, helping them maintain a stellar brand reputation and take responsibility for keeping kids safe online. Buxbaum graduated from The George Washington University with a degree in communications. He is a board member and active volunteer for United in Harmony, a nonprofit serving homeless children in Los Angeles.

E-Commerce

Unmoderated Reviews: The Secret Killer to Consumer Trust and Experience

July 24, 2023 at 3:36 pm

Authenticity is at the forefront of every consumer buying decision, thus making reviews a barometer for a product and a company’s trustworthiness. Forty-nine percent of consumers trust reviews as much as personal recommendations from friends and family members, creating a level of confidence with direct revenue implications. Marketers have made leaving product reviews extremely accessible to capitalize on their power, pulling from multiple…

Marketing

Outsmarting the Devil: How to Add Product Personalization Features Without Jeopardizing Brand Image

June 7, 2023 at 12:26 pm

Product personalization has ancient roots in woodblock garment printing from around 200 CE in China, but it wasn’t until the advent of mass marketing of standardized goods post World War II that customization at scale became possible. Now, new production methods let retailers like Zazzle offer shoppers the ability to print their own images onto…