Josh Perlstein

Josh Perlstein

Josh Perlstein has more than 20 years of experience in the digital marketing space and is the CEO of Response Media, a digital and direct CRM agency that combines customer acquisition and lead generation with intelligent and relevant email marketing. Its proven approach integrates data-driven strategy, performance-based media, marketing automation, and behavioral email marketing to deliver tangible results for its clients in customer growth, loyalty, and ROI. Josh has amassed diverse experience in digital media and relationship marketing for some of the world’s largest advertisers and most successful brands, pioneering best-of-class consumer acquisition, brand partnerships, and relationship marketing platforms for the likes of Procter & Gamble, Pampers, Enfamil, Anheuser-Busch, Red Bull, Coca-Cola, ConAgra Foods, IBM, Disney, and Capital One.
3 Alternatives for Attributing Offline Sales

Implementing any sales attribution system is difficult, to say the least. With digital and mobile channels dominating the purchase path of today’s consumer, many attribution approaches rely heavily on online data. Consumer packaged goods companies, in particular, struggle to attribute offline sales to their digital and other marketing efforts. The retail purchase data they need…