Jordan Dockendorf

Jordan Dockendorf

Jordan Dockendorf is an accomplished marketing leader and Head of Marketing Programs at impact.com, the leading partnership management platform, where she drives strategic, cross-functional initiatives across ABM, research-led campaigns, webinars, and other high-impact programs. Over her seven years with the company, she has played a key role in shaping the category, driving thought leadership, and helping the industry evolve—contributing to initiatives like The Partnership Economy book and forward-thinking campaigns. She specializes in turning big ideas into compelling strategies that build brand awareness, generate demand, and push the industry forward. Passionate about creativity and innovation, she thrives on crafting narratives and experiences that connect with audiences and keep impact.com at the forefront of the market.
The Value of Incrementality Measurement for Partner Programs

The old adage that “marketers waste half of their media spend, but don’t know which half” is fading quickly as more of their advertising goes to highly measurable digital channels. However, more data doesn't necessarily mean more understanding. Modern marketers are faced with an entirely new measurement challenge: how to make sense of it all…