Similar to how everyone wanted a company website in 1995, today everybody wants an app. It's the gold rush of the 2010s and it certainly isn't slowing down anytime soon. For online retailers, a mobile app can mean big business. With an app, retailers are only one click away 24 hours a day, seven days a week, 365 days a year. Their ubiquity is awesome, and some may even say a little scary. Apps completely alter the way consumers transact.
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