Jonathan Dore

Jonathan Dore

Jonathan Dore is an executive vice president of Reach3 Insights, an innovative marketing research consultancy focused on insight gathering through conversational approaches and communities. Jon runs the Reach3 Chicago BU and is responsible for bringing the company’s unique methodologies and advanced technologies to organizations across the consumer goods and services industries.

Customer Retention

Waiting to Act on Evolving Shopper Behavior is a Mistake No One Should Make Again

January 3, 2026 at 12:23 am

Back in 2020, when COVID hit, a lot of companies hit pause. Research was shelved, campaigns went quiet, and budgets froze while teams waited to see how things would shake out. But by the time they realized consumer behavior had already changed, it was too late — they were months behind. Now, with tariffs driving…