Jonathan Brassington

Jonathan Brassington

Jonathan Brassington serves as the head of Capgemini’s Digital Customer Experience(DCX) practice in North America where he helps clients craft successful digital customer experience strategies, put them into practice, and continually optimize them for long-term success. Prior to Capgemini, Jonathan was the CEO and Co-Founder of LiquidHub, a customer engagement transformation company that was acquired by Capgemini in March 2018. Jonathan is a Wharton Fellow, and a member of the Board of Overseers at the University of Pennsylvania’s School of Engineering and Applied Science.
6 Steps to Building an End-to-End CX Strategy

If there was any doubt that consumer behavior can change rapidly, 2020 erased it for the foreseeable future. Last year’s events also erased the idea that customers would tolerate poor experiences during times of massive change. Now it’s clearer than ever that consumers are setting the terms of how, where, and when they engage with…