Jonathan Aitken
Jonathan Aitken is senior vice president, RFID Center of Excellence at RADAR, where he leads industry-wide RFID best practices and helps retailers scale real-time inventory across their store networks. He has more than 20 years of experience in RFID, supply chain, and retail technology, including leading PVH Corp.’s global RFID+ program across Tommy Hilfiger and Calvin Klein. He previously held leadership roles at Avery Dennison’s RFID business and Lululemon and is the past chair of the RAIN RFID Industry Association.
The first brush with “agentic shopping” often feels deceptively simple. A short ChatGPT or Gemini prompt, “Find a blue quarter-zip sweater in men’s size large,” produces, within seconds, a neatly curated set of results, complete with images, prices and purchase links. While discovery feels effortless, the next step, however, still reveals a familiar frustration: perhaps…




