John Nash

John Nash

John Nash is the chief marketing and strategy officer at RedPoint Global. Reach him at john.nash@redpointglobal.com.

Reaching the Omnichannel Consumer: Start by Listening

Gone are the days of the traditional path to purchase, where customers followed a linear track, considered a handful of brands, and narrowed choices during an evaluation phase. A plethora of interaction points across smart devices and channels coupled with unprecedented consumer choice has made today’s shopper more empowered than ever — and turned the…

The State of Engagement: Meeting Expectations of Today’s Omnichannel Customer

The modern customer journey involves an ever-expanding list of touchpoints as consumers turn to a slew of phones, tablets, smart speakers and in-store experiences to complete their path to purchase. They also may use a combination of websites, mobile apps, digital assistants and social media networks across those channels. Despite this proliferation of touchpoints, customers…