The continued growth of e-commerce worldwide, accelerated by the pandemic, has created a tug-of-war between supply and demand. Product shortages and delivery delays are a new reality, with supply chain disruptions costing organizations worldwide an average of $184 million per year. Online merchants in the middle of this tug-of-war struggle to control factors beyond their…
John Lunn
As the world emerges from the COVID-19 pandemic, retailers are looking for ways to rebound and capitalize on pent-up demand for products and services. With more people opting to shop online than ever before, an obvious place to start is to make it easier for customers to buy. Unfortunately for retailers, the complexity involved in…