John Landsman

John Landsman

John Landsman is the Director of Strategy & Analytics at eDataSource, the premier source of email tracking, performance insights, and deliverability technology.

A Preview of Retailers’ Holiday Email Strategies

It’s shocking but true. Thanksgiving is a week away, to be followed by the dramatic aftershocks of Black Friday and Cyber Monday. All of which is merely a prelude to the subsequent four weeks of intense holiday selling, during which retailers must earn a disproportionately large share of their annual sales and profits. Here are…