John Landsman

John Landsman

John Landsman is the Manager of Research Analytics at SparkPost,the world’s largest email deliverability engine.

He oversees competitive analysis and reporting for clients. With 30+ years of experience in all aspects of CRM development, deployment and application, John merged his technical and data know-how with his intimate knowledge of retail marketing, having served Macy’s corporate for 12 years. He comes to SparkPost through the acquisition of eDataSource in October 2019, where he was director of strategy and analysis for five years. His earlier years in CRM and email marketing were spent at corporations including eBay Enterprise Marketing Solutions, Analytics Group and Harte-Hanks CRM Analytics. Between 2005-2014, John was on the Marketing Faculty of Bentley University (Waltham, MA). He holds a B.A. from Miami University (Ohio) and an M.B.A. from The Amos Tuck School at Dartmouth College.

Retailers: Are Your COVID-19-Related Communications Effective? Here’s How to Tell

Along with everyone else, retailers are having a rough time with the COVID-19 outbreak. SparkPost, the world's largest email deliverability engine, looked at its data and pulled some trends related to how companies are communicating; what consumers care to see; and how this crisis is driving transparent, ongoing communication. One thing is certain, during these difficult times, organizations…

A Preview of Retailers’ Holiday Email Strategies

It’s shocking but true. Thanksgiving is a week away, to be followed by the dramatic aftershocks of Black Friday and Cyber Monday. All of which is merely a prelude to the subsequent four weeks of intense holiday selling, during which retailers must earn a disproportionately large share of their annual sales and profits. Here are…