Joe Urbany

Joe Urbany

Joe Urbany is the co-founder of Vennli. He is the co-author of Grow by Focusing on What Matters: Competitive Strategy in 3-Circles, the book upon which Vennli’s business model is based. Joe is also a core marketing faculty member in the University of Notre Dame’s MBA program and past Associate Dean of the Mendoza College of Business with numerous publication credits related to customer decision making and growth strategy.

February 7, 2018 Why You Shouldn’t Use Customer Demographics to Segment Markets

Effective marketers aim for “the right product, price and message for the right customer at the right time.” Today, technology makes it possible for us to customize and distribute our offerings and messages to very specific, targeted audiences. However, if you don’t understand what drives customer behavior, you can’t develop the right marketing mix. One…