Joep Leussink

Joep Leussink

Joep Leussink is the head of growth at AddEvent, a San Francisco-based platform that provides event and calendar marketing solutions. With a proven track record in driving growth for B2B SaaS companies from Series B to post-IPO, Joep leverages his expertise in demand generation and growth marketing to make AddEvent known and accessible to everyone. These tools, including customizable “add to calendar” buttons, embeddable calendars, and automated event updates, empower over 250,000 companies globally to enhance their event & appointment management and engagement.

Marketing

How Brands Can Use the Calendar to Maximize Key Marketing Moments

April 22, 2025 at 9:23 am

Every brand aims to capitalize on key moments throughout the year, whether they be seasonal sales, product launches or cultural events. However, the lives of brand customers are busier than ever. Inboxes are overflowing and social feeds crowd out or dilute messages and key information that no longer resonates as it once did. Yet marketers…