Joe Lampertius

Joe Lampertius

Joe Lampertius is EVP, Practice Lead, Shopper Marketing at Momentum Worldwide, a global brand experience agency.

Supermarket Shoppers Are Returning to Stores as BOPIS Fades

All retailers, and supermarket operators in particular, devoted most of their resources since the start of the pandemic to accommodating shoppers who wanted to avoid the store for safety reasons by upgrading their digital presence and installing new systems for store pickup and delivery. As those shoppers are returning to physical stores in droves, and…

The Amazon Effect on Physical Retailers: How Not to End Up Like Sears

As Jeff Bezos expands the empire, its dominance is impacting consumer behavior as well as legacy business models across more business sectors than we could have originally imagined. It’s been referred to as the Amazon Effect. One notable ripple of the Amazon Effect has been felt by traditional retailers. The profound impact has been…