Joe Lampertius

Joe Lampertius

Joe Lampertius is EVP, Practice Lead, Shopper Marketing at Momentum Worldwide, a global brand experience agency.

The Amazon Effect on Physical Retailers: How Not to End Up Like Sears

As Jeff Bezos expands the Amazon.com empire, its dominance is impacting consumer behavior as well as legacy business models across more business sectors than we could have originally imagined. It’s been referred to as the Amazon Effect. One notable ripple of the Amazon Effect has been felt by traditional retailers. The profound impact has been…