Joe Kwong

Joe Kwong

Joe Kwong, Head of Business Development, E-Commerce, Agora
Over the past 20 years, Joe Kwong has brought a wealth of digital video and a unique perspective to e-commerce through Live Shopping. His in-depth understanding of technical and commercial aspects has set him apart, enabling them to seamlessly bridge the gap between innovation and customer needs.
TikTok's E-Commerce Success: The Power of Social Media In-App Purchasing

In the competitive world of social commerce, TikTok has emerged as a leader by perfecting the art of a seamless in-app purchasing experience. As platforms like YouTube and Pinterest race to replicate this success, their ability to enable users to discover, engage with, and purchase products directly within content will be the deciding factor in…

Driving E-Commerce Success Through Interactive Live Shopping

Live shopping is revolutionizing the e-commerce landscape, providing sellers with comprehensive solutions to enhance customer engagement and elevate the shopping experience. By creating ultra-low latency livestreams, interactive chat, product demonstrations, transactional video and more, live shopping is empowering sellers to showcase their products and drive sales at an unprecedented scale.  As e-commerce evolves, live shopping…

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