Joe Ayyoub

Joe Ayyoub

Joe brings over a decade of e-commerce and search experience to Sajari. Prior to Sajari, Joe served as chief customer officer at ZineOne. Before that, he was senior vice president of customer experience and partnerships at Unbxd and head of global support operations at Magento Commerce (acquired by Adobe). Joe holds a Bachelor’s degree in Electrical Engineering from Jordan University of Science and Technology and an MBA in Finance and eBusiness from Golden Gate University.

The Path to Purchase: It All Starts With AI Search

Search engine optimization (SEO) has transformed the marketing world. More and more companies are allocating their marketing budget toward SEO practices (10 percent to 25 percent, according to a study conducted by MarketingSherpa, Magento and eBay). They’re spending even more on brand awareness, brand building and pay per click (PPC). After all, an optimized website for…