Jodie Thiel

Jodie Thiel

Jodie Thiel, Senior Marketing Strategist, SheerID
Jodie is a senior marketing strategist at SheerID, where she works closely with clients to provide strategic guidance rooted in data and market insight. Drawing from a wide range of client engagements, she identifies patterns and opportunities across industries, audiences, and campaigns to inform her recommendations.

Jodie is known for translating complex information into clear, actionable direction that helps teams move forward with confidence. Her collaborative approach and passion for technology strengthens a client’s marketing efforts and helps them build more meaningful connections with their most valuable audiences.

Merchandising

The Promotion Trap and the Way Out: How Audience Marketing Cuts Through the Noise

June 1, 2026 at 2:49 pm

Retail brands are stuck in a promotional paradox: Everyone’s running discounts but finding it harder to see and sustain results. The economy is faltering, margins are under pressure, loyalty is fragile, and consumers are more promotion-aware than ever. The result? A vicious cycle where brands run even more discounts, even as those discounts become less…