Jim Lynch

Insert media has grown by leaps and bounds in the last decade, so much so that advertising agencies now look to package insert programs in order to distribute and test-market products from leading manufacturers. But as often happens, questions about creating and maintaining a successful insert program abound. What follows are questions catalogers often ask when pondering the use of insert media, as well as some questions they may not have considered. ¥ Won’t my brand suffer if I allow other businesses to place their offers in my packages? By placing inserts into your packages, you are not losing control of your brand. As the