Jessica Keehn

Jessica Keehn

Jessica Keehn is the chief marketing officer of SAP Customer Experience. Previously, she led commercialization for SAP Intelligent Spend and Business Network, where she successfully aligned teams and oversaw product launches, migrations, and retirements. Before that, she held key roles at SAP Concur and Constant Contact, optimizing the go-to-market strategy of new and existing solutions. Jessica has been with SAP since 2012.

Customer Retention, Marketing

The Future of Customer Loyalty is in the Return Line

April 22, 2026 at 10:02 am

Retailers have spent the last decade racing toward speed. Faster checkouts. Faster deliveries. Automated personalization. Shoppers want it, and retailers have been more than happy to oblige. For years, that speed helped build loyalty. Brands could keep up with consumer expectations while rewarding customers with convenience they could count on. But it’s no longer enough:…