Jeremy Boczko

Generative artificial intelligence is rapidly changing how advertising gets made. What once required days of model shoots, full video crews, and large creative teams can now be produced faster and at lower cost with AI tools. For retailers, that means quicker creation of digital ads, seasonal campaigns, product imagery, social media content, and even updated…

This article is the second in a two-part series identifying potential benefits and drawbacks to consider when deciding whether to use a cease and desist (C&D) letter in an overall trademark enforcement strategy. In the first installment, we introduced C&D letters and their potential benefits. Here, we discuss the potential drawbacks of using trademark C&D…

If you've become aware of someone using your trademark, should you send them a cease and desist letter? In a developing trend towards litigation, trademark attorneys have recently been foregoing the use of cease and desist letters previously considered routine. Instead, as their opening move to enforce a client’s trademark rights, they often immediately file…