Jeff Sakasegawa

Jeff Sakasegawa

Jeff Sakasegawa is a Trust & Safety Architect at Sift, the leader in Digital Trust & Safety, empowering companies of all sizes to unlock revenue without risk.

Payment Fraud: The Fraudster’s Weapon of Choice

Consumers are bringing more of their lives online, from their social interactions, their work and, in particular, their shopping. Unfortunately, just as consumers are taking advantage of their online-centric worlds, so are fraudsters. By implementing more sophisticated tactics to take advantage of new fraud opportunities, such as account takeover, fake content and fake reviews, across…

Fake Reviews Causing Shoppers to Abandon Retail Brands

With the threat of fake reviews growing in the retail industry, the Federal Trade Commission (FTC) launched its first ever case challenging paid fake reviews on retail websites. As the issue becomes more prevalent, leading online retailers like and Walmart are increasingly under fire on this topic. Industry data gathered by Fakespot, a site that…