Jeff Haws

SMS messaging is indelibly woven into the fabric of everyday life for many people. Which makes sense because we’ve been texting — the more commonly used term for SMS — since long before the iPhone even existed. In fact, the first SMS message was sent 30 years ago. (Seriously.) If you’re a marketer in your…

To describe the job of today’s digital marketer as competitive would be a major understatement. Standing out in the noisy crowd is a challenge that never ends — and actually connecting with your audience makes that task seem positively Herculean. Yet that’s what the top retail marketers do every day. They not only stand out, but…