Jeff Hassman

Jeff Hassman

Jeff Hassman is Chief Marketing Officer of Excentus, the only U.S. loyalty provider that offers loyalty marketing and technology solutions and also operates its own nationwide loyalty program, the Fuel Rewards® program. It specializes in flexible loyalty programs and solutions for convenience retailers, specialty retailers, grocers and consumers packaged goods brands.
Are Your Loyalty Program Members Save-for-Laters or Earn-and-Burners?

Every consumer who joins a loyalty program is unique, but certain groups of consumers share common behaviors around the rewards they earn from their favorite retailers and brands. There are two groups of loyalty program members: "save-for-later" consumers who like to accumulate rewards for longer-term payoffs, and "earn-and-burn" consumers who favor frequent redemption opportunities and immediate…

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