Jeff Fagel

Jeff Fagel

Currently the chief marketing officer of JamLoop, Jeff Fagel is a four-time CMO with deep experience across adtech, CTV, and brand marketing. He has held marketing leadership roles at Epsilon and Madhive, helping scale go-to-market strategy, positioning, and marketing across enterprise, mid-market, and SMB clients. Earlier in his career, Fagel led brand and retail marketing at PepsiCo, Gatorade, Frito-Lay, and ConAgra, experience rooted in the practical challenges brands and local businesses face when connecting with audiences, driving conversion, and proving marketing impact.

Marketing

What TikTok’s Volatility Means for Retail Media Planning

March 25, 2026 at 1:51 pm

TikTok uninstall rates spiking nearly 150 percent following renewed U.S. uncertainty isn’t just a social media headline. For retail marketers planning back-to-school and holiday campaigns, it raises a more practical question: Where will our customers actually spend their time this season, and which channels will reliably drive traffic and sales? Retailers planning peak season don’t have…

Brick-and-Mortar, Omnichannel

5 Back-to-School Lessons for Retail Success

August 23, 2013 at 4:00 am

We may be in the dog days of summer, but retailers and brands are hard at work gearing up for one of the busiest shopping periods of the year, back to school (BTS). Second only to the winter holiday season, BTS shopping marks the start of a mad dash for retailers as parents look to stock up on new clothing, school supplies and even electronics. In 2012, parents spent approximately $689 per child on back-to-school items.