Jeff Scott

Jeff Scott
Brick-and-Mortar Isn’t Dead Yet … And E-Commerce Tells Us Why

Despite predictions that the end of brick-and-mortar is near, we’re seeing more and more brands that are continuing to invest in it. Alibaba is just the latest e-commerce company to expand its presence into brick-and-mortar, with Square recently announcing its first physical shop location. These announcements come in the wake of Amazon.com's industry-changing purchase of…

A Strategy for Generating Customer Loyalty

They say loyalty is hard to come by, and this seems more true than ever in today’s retail environment. Customer retention and repeat purchasing continues to be a challenge as consumers have more avenues on their path to purchase. However, let it be known that loyalty isn't impossible to achieve. In the current retail system,…