Jean Lawrence

Jean Lawrence
Retailers Going Digital: Take a Fresh Look at Monetization Systems

Not long ago, throngs of movie-watchers gladly bypassed renting videos from brick-and-mortar retailers in favor of subscription services that mailed a certain number of DVDs to their doorsteps every month. It was arguably the beginning of a massive trend toward subscription-based commerce in the entertainment industry. How times have changed. In just a few short…