Retail isn’t dead, it has just moved — online. It’s no secret that the proliferation of mobile has altered countless elements of consumers’ lives, including the way they shop. While the in-store experience isn't without its advantages — tactile and instant gratification, to name a few — the convenience of on-the-go browsing and in-the-moment purchasing…
Jaysen Gillespie
As consumer preferences shift from traditional brick-and-mortar stores to e-commerce channels across devices, retailers are adapting their omnichannel strategies to be more focused, personalized and data informed. It wasn’t that long ago that parents everywhere were racing all over town to find the best deals on back-to-school clothes from all their favorite stores. While the…
