Jay Hinman

Jay Hinman

Jay Hinman is the vice president of marketing at Lily AI. He is a longtime B2B marketing leader with specialties in demand generation, corporate marketing and product marketing and extensive, cross-discipline team leadership experience both in small start-up and large technology companies. He’s led marketing at Opera Software, MobiTV and Neumob (acquired by Cloudflare), among others, and lives and works in San Francisco, CA.

The Cascading Challenge of Merchant-Driven Product Attributes

The most common excuse made in the world of business and commerce — often said defensively, in hushed tones and with no small degree of implied embarrassment — is, “it’s the way we’ve always done it.” Well, we’re only human, after all. Stagnation and stasis and the comfort of the known often keeps us from…

9 Best Practices for Negative Customer Reviews

Retailers today know online reputation management is vital. After all, nearly 95 percent of consumers read online reviews before they make a purchase. Understanding the importance of online reputation is one thing for businesses, but knowing how to manage it is usually another. Negative customer reviews are particularly worrisome for retailers as they can linger…