Jay Dennis

Jay Dennis

Jay Dennis leads EY’s Marketing Transformation practice focused on helping clients drive growth by transforming Marketing, Sales, and Service functions. Specializing in Consumer, Retail, Media, Tech, and Telecom sectors.

Marketing

How Retailers Can Prepare for a Second Wave of Retail Media

May 25, 2023 at 1:12 pm

Retail media has inched its way to the top of all retailers’ agendas — and rightfully so. It’s exploding in growth. In fact, retail media is set to reach $61 billion in the United States alone by 2024, and that figure is only expected to increase as the market grows to $160 billion by 2027.…