Jason Smith

Jason Smith

Jason DaWayne Smith is Chief Business Officer at Location Sciences, an independent, third party data intelligence company that verifies the accuracy and quality of location data used in proximity-targeted advertising.

For over 16 years, Jason DaWayne Smith has been a noteworthy leader in the both the Out of Home and Digital Advertising space. Most recently serving as VP of Digital Investments at Horizon Media and Sr Partner, Managing Director of Mindshare Chicago’s Digital Investment Group, Jason has led business and performance strategy for some of the industry’s most notable retail, casual dining, CPG, and financial marketers in the US. The results of his leadership have delivered proven innovations in transparent trading practices, partnership development, business performance, and overall digital ad integrity.

Effective Behavioral Targeting Depends on Accurate Data. So Why Aren’t We Demanding it Be Verified?

A rapidly growing portion of location-based advertising spend is shifting from targeted media to behavioral-based audience targeting. This essentially means that brands are moving away from investing in location-targeted advertising and opting instead for buying pre-packaged audience segments that reflect the desired location behaviors of their prospects and customers. This strategy makes sense if the…