The downturn is real and it’s going to get worse before it gets better. This single, scary issue was the elephant in the room and the big theme that hung over every retail attendee at the National Retail Federation event last month. Yet despite this, open and direct conversations about how to prepare for a…
Jason Murray
Lots of design literature has been written to document e-commerce shopping best practices. User experience (UX) and user interface strategies, like checkout flows or microcopy, matter for increasing purchases. The role operations can play with improving conversion and revenue is often ignored because of its multiple levels of difficulty. Unlike a button, whose color can…
