Jason Murray

Jason Murray

Jason Murray is co-founder and CEO of Shipium, a supply chain platform for ecommerce companies. Prior to Shipium, he was a 19-year veteran of of Amazon with his last role as VP Retail Systems where he built the supply chain technology that powers Prime and Fulfillment By Amazon.

January 12, 2021 Simple Ways Operations Can Help Improve Checkout Conversion

Lots of design literature has been written to document e-commerce shopping best practices. User experience (UX) and user interface strategies, like checkout flows or microcopy, matter for increasing purchases. The role operations can play with improving conversion and revenue is often ignored because of its multiple levels of difficulty. Unlike a button, whose color can…