Jason Holland

Jason Holland
Jason Holland serves as Chief Business Officer at Firework, the short-form video platform designed to bring a shoppable, livestream video experience to any website. Since joining Firework in July of 2020, Jason has been integral to the company’s meteoric rise in profile and rapid expansion into markets across the globe. To fuel such growth, Jason draws from a 20-plus-year wellspring of experience as a leader, innovator, and driver of change within the digital media and marketing ecosystems of multiple Fortune 500 companies, including Coca-Cola, Kraft, Unilever, Kellogg’s, among others. Jason plays a pivotal role in the ongoing success of Firework introducing the company’s vision for the future of e-commerce to direct-to-consumer brands, retailers and media publishers — a decentralized future in which brands can create and host immersive, shoppable video content on their own websites by adding just a single line of HTML code. Jason is continuously spearheading strategies for company partners to cater to new consumer demographics with short-form and livestream video, including the company’s recent industry-first partnership with grocery goliath Albertsons Companies, Inc.
Challenge 6 Livestream Shopping Myths to Win in E-Commerce

Is 2022 the year consumers choose authentic connections over utilitarian transactions? I’m betting on “Yes.” The global pandemic changed e-commerce permanently, especially in the ways consumers want to interact with the brands they shop. Consumers are craving authentic digital engagements and content, and they’re increasingly seeking them beyond the utilitarian confines of popular centralized online…