Jason Blackhurst

There's now a much more effective way to reach the right customers with the right deals. The solution, while not obvious, is simple: partner with financial institutions to gain a 360-degree view of the customers’ spending habits and inherit the ability to put a tailored offer in front of any shopper who recently bought something from a competitor with their credit or debit card. If it sounds too good to be true, read on. Implementation can be as easy as a ready, aim and fire scenario, with today's card-linked marketing programs enabling consumer payment data and the deployment of offers through financial channels.