Jasmin King

Jasmin King

Jasmin King is a manager of Strategic Services for The Lacek Group. For more than 30 years, The Lacek Group has been innovating the art and algorithms of brand devotion. We help world-class brands identify their highest-potential customers, engage them across channels throughout their lifecycles, personalize each relationship for optimal long-term results, and measure the true effectiveness of those efforts. The Lacek Group is an Ogilvy One company.
Fueling Brand Devotion Pays Off in Uncertain Times

High inflation, supply chain issues, and abrupt shifts in political and trade policy have made personal finances a primary concern for consumers, with 61 percent of Americans believing the U.S. economy is headed for a recession in the coming year. While consumers prepare for an economic downturn, retailers should fine-tune their loyalty programs to leverage…

Why DEI is Good for Business

Several research studies have looked at how diversity, equity and inclusion (DEI) strategies that prioritize fairness and equal opportunity, and promote a workplace culture that values diversity, empowers individuals, and fosters a sense of belonging, are impacting today’s workplace. A 2023 study by Pew Research Center found a majority of employed U.S. adults (56 percent)…

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