James Ewen

James Ewen

James Ewen is the vice president of marketing at pass_by, where he leads the marketing effort. He writes about artificial intelligence in retail as well as consumer trends.
Beyoncé's LEVII'S JEANS: A Retail Revival Fueled by Star Power

In an era when online shopping dominates the retail landscape, Beyoncé's new hit single, LEVII'S JEANS, is proving that the right cultural moment, fueled by star power, can still drive fans to brick-and-mortar stores in droves. According to data from geospatial insights company pass_by, Levi's stores across the U.S. witnessed a remarkable 19.87 percent surge…