James Brooke

James Brooke
Retailers Need to Be Mobile First for Today’s Shoppers

We all know the prevalence and importance of mobile, and how the whole landscape of retail and e-commerce changed with the launch of the smartphone. However, it’s no longer enough to be mobile responsive. With consumers everywhere essentially living on their phones, particularly as shopping in-store has decreased with the pandemic, retailers need to be delivering…

Harnessing the Power of High-Frequency Content

The world of retail has changed significantly since the dawn of e-commerce. Digital content has experienced a revolution that's gone largely unnoticed but has far-reaching implications. By and large, this change has been welcomed with open arms. We’ve embraced a succession of new channels, applied progressively more sophisticated merchandising and marketing techniques, and adopted ever-more…