Young brands led by tech-savvy, marketing-aware entrepreneurs are snapping at the heels of established, more traditionally led brands, and their growth illustrates the success of their model. Emerging as “blands,” these B-to-C businesses are disrupting the e-commerce market by focusing on a holistic and true multichannel experience for customers. What are blands? In a recent…
James Brooke
Experience maturity is about how sophisticated, consistent and connected your customer experiences are as a whole. It’s centered around your organizational structure and how rapidly you can affect changes and updates to those experiences. If your organization is “experience mature,” it's offering distinct omnichannel experiences that are tailored and as regular as you want them…
We all know the prevalence and importance of mobile, and how the whole landscape of retail and e-commerce changed with the launch of the smartphone. However, it’s no longer enough to be mobile responsive. With consumers everywhere essentially living on their phones, particularly as shopping in-store has decreased with the pandemic, retailers need to be delivering…
The world of retail has changed significantly since the dawn of e-commerce. Digital content has experienced a revolution that's gone largely unnoticed but has far-reaching implications. By and large, this change has been welcomed with open arms. We’ve embraced a succession of new channels, applied progressively more sophisticated merchandising and marketing techniques, and adopted ever-more…
