Jaime Bettencourt

Jaime Bettencourt

Jaime Bettencourt is an accomplished senior-level sales and marketing leader with a proven ability to achieve double-digit revenue growth, recognized for designing world-class customer experiences for leading lifestyle and retail brands. She has a robust track record for leading teams and leveraging custom, complex in-store marketing, media and technology solutions for Fortune 500 clients in the retail space. Throughout Jaime’s 20 years at Mood Media, she’s been in various marketing, branding and sales leadership roles and has worked with global organizations to enhance in-store experiences through targeted brand initiatives and marketing strategies supported by customer insights and analytics. With expertise in managing portfolios of enterprise and mid-market clients, growth strategy, fostering c-level decision maker relationships, and designing profitability metrics and sales leadership, Jaime has developed into a true powerhouse. 

Jaime recently led a hugely attended panel at SXSW Interactive 2018 about the Future of Physical Retail in a Post-Digital World, which also featured major brands like Under Armour and Kendra Scott. She has also been a speaker and moderator for leading retail industry engagements, including at the 2017 Future Stores conference, the 2016-2018 Interactive Customer Experience Summits, Connecting Point events (StorePoint, FashionPoint & NextPoint), and the 2015 Wearable Technology UX Conference. She is regularly featured as a thought leader on retail customer experience in publications including Women’s Wear Daily, CMO.com, Chief Marketer, Quartz, STORES Magazine, Forbes and Adweek to name a few. 

She is also an incoming Fashion Retail Board Member within the Connecting Point Marketing Group, and has won awards for her work partnering with designers on global events.


Personalized Experiences Are a Brand Requirement — Here’s How to Deliver Them, Online and Off

Although it may feel like the past two years have radically changed retail, many consumer expectations are still the same, just fast-tracked. To meet these expectations, physical stores need to get creative with crafting unique experiences, including using pop-up shops, providing exclusive products and experiences, and managing their supply chain and inventory effectively and sustainably.…

How COVID-19 is Accelerating Retail’s Transformation ... and What That Means for Brands

After a year of social distancing, quarantines, and Zoom calls, it's no wonder people are yearning for human contact and physical experiences more than ever. In fact, 25 percent of online shoppers agree that online shopping is less satisfying than visiting a brick-and-mortar store, according to Kantar’s COVID-19 Barometer. However, the brands that thrive moving…

The Power of Experiential Retail Marketing

Contrary to naysayers, I think it’s safe to say that we’re beyond the hotly debated and anticipated "retail apocalypse." However, tech-resistant brands that refuse to innovate still have the potential to be left behind. Those poised to survive (and thrive) in today’s retail marketplace are the retailers that embrace innovation and continuously engage customers in…