Distance makes the heart grow fonder, sure. But it can also create romanticized expectations that are near impossible to meet. While there's certainly a lot to miss about physical shopping, it's possible some consumers have built up the retail experience in their head to the point where it will be hard for stores to deliver.…
Jaime Bettencourt
After a year of social distancing, quarantines, and Zoom calls, it's no wonder people are yearning for human contact and physical experiences more than ever. In fact, 25 percent of online shoppers agree that online shopping is less satisfying than visiting a brick-and-mortar store, according to Kantar’s COVID-19 Barometer. However, the brands that thrive moving…
Contrary to naysayers, I think it’s safe to say that we’re beyond the hotly debated and anticipated "retail apocalypse." However, tech-resistant brands that refuse to innovate still have the potential to be left behind. Those poised to survive (and thrive) in today’s retail marketplace are the retailers that embrace innovation and continuously engage customers in…