Jacqueline Johnson-Leister

Jacqueline Johnson-Leister

Jacqueline Johnson-Leister is the vice president of marketing and client services at Franklin Madison Direct, an award-winning direct response agency based out of Minneapolis, Minn. As an experienced and enthusiastic marketing professional, Jacqueline has a passion for optimizing integrated marketing communications strategies to develop brands, attract customers, and drive organizational growth.

October 7, 2025 How to Personalize and Test Direct Mail Campaigns

Retailers are sharpening their strategies as consumer expectations shift toward more personalized…

February 11, 2025 How to Boost Customer Acquisition With Direct Mail

As we leap into 2025, the name of the game for marketers is customer acquisition strategies that…

August 14, 2024 How to Boost Retail Sales With Proven Direct Mail Offer Strategies

As marketers continue to navigate Q3, standout direct mail offers play an increasingly pivotal role…

September 27, 2023 How to Design a Retail Direct Mail Piece Your Audience Will Love

As we move towards Q4, retailers are gearing up for the most exciting shopping season, including…