Jacqueline Johnson-Leister
October 7, 2025 at 4:25 pm
Retailers are sharpening their strategies as consumer expectations shift toward more personalized and relevant experiences. With email inboxes overflowing and digital ads fighting for attention, direct mail steps up as a channel that delivers lasting impact. The 2025 Direct Mail Marketing Benchmark Report examines how marketers use direct mail today, the challenges they face, and…
February 11, 2025 at 5:13 pm
As we leap into 2025, the name of the game for marketers is customer acquisition strategies that truly stick. And while digital tactics have their moment, there’s one trusty powerhouse that’s primed to deliver big results: direct mail. It’s the personal touch your audience is always looking for and it’s ready to take your marketing…
August 14, 2024 at 4:13 pm
As marketers continue to navigate Q3, standout direct mail offers play an increasingly pivotal role in driving audience response and boosting overall program performance. It is the “deal” you present to your recipients, signaling what you will provide in exchange for their response. A compelling offer motivates action, while a lackluster offer may be easily…
September 27, 2023 at 1:51 pm
As we move towards Q4, retailers are gearing up for the most exciting shopping season, including Black Friday deals and holiday shopping campaigns. With such high traffic, the fourth quarter is crucial for marketers looking to maximize brand awareness and drive purchases. In today’s digital age, the mailbox may not be the first place you…
