Jack O'Leary

Jack O'Leary

Jack O’Leary is director of e-commerce strategic insights at NielsenIQ (NIQ). He brings over a decade of expertise in digital commerce and has led groundbreaking research on digital, e-commerce, and omnichannel strategies. O’Leary has also served as a global consulting leader, delivering tailored e-commerce and omnichannel solutions to clients worldwide.

Merchandising

Slow Tempo Promos: ‘Prime’ Lessons for Holiday Shopping 2025

November 25, 2025 at 7:41 pm

More days for consumers to save on purchases means more sales to gain for retailers. As large retailers ramp up their sales events, including for 2025 holiday shopping trends, they're increasingly discovering that extending promotional windows can unlock incremental sales growth. Most recently, Amazon.com's four-day Prime Day 2025 demonstrated that a slower, more deliberate cadence…