Holly Vander Wall

Holly Vander Wall

Holly Vander Wall is director of marketing at Avenue Code, an enterprise IT consulting firm. A retail and e-commerce enthusiast, she enjoys keeping up with the rapidly changing retail landscape and is a regular contributor at Avenue Code Snippets. In her free time, Holly enjoys traveling, reading and writing.

A Chat With Eric Tam, Head of Digital and Technology, Biossance
September 25, 2018 at 2:47 pm

Eric Tam is the head of digital and technology at Biossance, a natural, squalane skincare line. He spoke with us about his career experience, from pioneering e-commerce to creating a successful workplace while planning for the future of digital branding. Holly Vander Wall: Tell us about your personal career path. What brought you to where…

A Chat With Bob Land, Vice President of Consumer Engagement, Dorel Juvenile
September 11, 2018 at 3:19 pm

Bob Land chats with us about the incredible growth he’s achieved as vice president of consumer engagement for Dorel Juvenile, a global leader in high-quality, safe and fashionable juvenile products from brands such as Cosco, Safety 1st, Maxi-Cosi, among others. Holly Vander Wall: Can you tell us the story behind your title? Bob Land: The…

A Chat With Heather Craig, Head of Retail Experience, thredUP
August 28, 2018 at 3:56 pm

Heather Craig, head of retail experience at thredUP, talks with us about the rapid growth the consignment shop is achieving by building on a unique business model with customer-oriented technologies and a spin on a physical retail presence. Holly Vander Wall: thredUP is quickly gaining widespread recognition, but the concept behind it is innovative enough that…

A Chat With Aaron Zagha, Head of E-Commerce, International, Teleflora
August 21, 2018 at 3:23 pm

Aaron Zagha is the head of e-commerce, international at Teleflora, an online floral retailer. In this interview, Zagha shares his unique perspective on the challenges and opportunities of globally expanding an e-commerce company that has been in business since 1934. Holly Vander Wall: With operations in Europe, Asia, and the Americas, Teleflora is a major player in the…

A Chat With Sameer Hassan, SVP, Enterprise Product Strategy and User Experience, Williams-Sonoma Inc.
July 26, 2018 at 1:55 pm

Sameer Hassan is the senior vice president of enterprise product strategy and user experience at Williams-Sonoma Inc., where he heads up product management, UX and product analytics for the WSI brands. We caught up over lunch recently to learn more about WSI’s culture of innovation. Holly Vander Wall: At WSI, you’re working with cutting-edge technology such as virtual…

A Chat With Martin Gilliard, CIO and Senior Executive Vice President, Barneys New York
April 27, 2018 at 3:33 pm

While in New York City recently, I had the opportunity to interview Martin Gilliard, chief information officer, senior executive vice president at Barneys New York. I'm excited to share his fresh perspective on retail and the ever-evolving role of CIOs, which is informed by his expertise in technology and other diverse studies. Holly Vander Wall:…

A Chat With Justin Sellman, Vice President, E-Commerce and Digital Strategy, GHURKA
March 2, 2018 at 4:24 pm

Justin Sellman is the vice president, e-commerce and digital strategy at GHURKA, a luxury leather goods retailer. We spoke with him to get his perspective on how luxury retail has adapted to e-commerce and where he sees retail headed. Avenue​ ​Code:​ ​What changes have you seen in consumer behavior in the last five years to 10 years,…

A Chat With Andrew Berg, President, Robert Graham
December 20, 2017 at 10:41 pm

After hearing Andrew Berg speak at Luxury Interactive, we had to learn more. Andrew is president at Robert Graham, a self-described “American eclectic” purveyor of luxury menswear. Andrew’s vision for a brand that encapsulates the feel of luxury while maintaining a vibrant personality was contagious, and we loved hearing his strategy for brand cohesiveness. Holly…

A Chat With Amanda Willinger, VP, Digital and E-Commerce, LAGOS
October 11, 2017 at 9:11 pm

We were honored to catch up with Amanda Willinger, vice president, PR, digital and e-commerce at LAGOS. Amanda has an inspiring career path, beginning with her origins in the art world and rising through the ranks at LAGOS, a designer fine jewelry brand. This interview with Amanda features her thoughts on shifting consumer behaviors, LAGOS’…