Helen Herrick

Helen Herrick

Helen Herrick is a Director at MBH Architects and an expert in translating business strategy into customer-experience-focused environments. A creative and effective leader in store design, strategy, and project management, Herrick has more than 15 years of experience in retail, hospitality, the workplace, financial services, and healthcare. Her career has covered architectural and interior design, transformation strategy, and bridging the digital and physical customer experiences through strategic and perceptive problem-solving.
2023 Design Trends Forecast: Maximizing Brick-and-Mortar’s Utility

The acceleration of e-commerce, two-day shipping, and the rise of experiential design has prompted the evolution of traditional brick-and-mortar from the retailer’s central point of sale into an expression of the brand that adapts to customers’ habits and industry trends. Architects and designers strive to maximize brick-and-mortar’s potential through meaningful and enticing in-person experiences. Looking…