Hélène Wimmerlin

Taking your catalog to global markets is a major decision that involves a rather large investment in translation services and time. The project’s expense and level of difficulty will vary depending on how well you design your English-language catalog and how carefully you prepare it for translation. Following are nine tips that can help with such a project. 1) Test with a smaller catalog. If this is the first time you’re mailing a catalog version to other countries, test the market with a smaller version of your book that includes just your bestsellers. 2) Understand translation costs. Translation services often are quoted per