Hans Fischmann

Hans Fischmann

Hans Fischmann
As the Vice President of Product Management at Vericast, Hans leads the digital product team, delivering omnichannel programmatic advertising solutions across various media platforms.  

With over 15 years of experience in the media and advertising industry, Hans has a proven track record of successfully commercializing and scaling innovative products that drive engagement and revenue for clients and partners. Hans is passionate about guiding innovation – from building a problem-solving culture to developing market-defining solutions. By leveraging data and technology, Hans believes that exceptional experiences can be created – providing value to customers and users alike.  

In-Store Engagement is Increasingly Personalized. Privacy Should Be at the Heart of it

As we move further into 2024, the in-store retail landscape continues to shift from transactional spaces to powerful mediums for engaging and communicating with consumers. This shift presents a pivotal opportunity to redefine the dynamic between brands, retailers, and consumers. Retailers are looking to invest in physical enhancements to stores to personalize customer experiences further.…

3 Marketing Trends Retailers Must Prioritize in 2024

The theme for retail marketers in 2024 is push forward when others pull back. Amid continued budget consolidation, unpredictable consumer demand, and macroeconomic factors, marketers naturally tend to conserve their resources for a brighter day. Despite industry challenges, the retail landscape is ripe with opportunities. The strong holiday season shone a light on the way…